Bringing the world’s finest specialty foods to the Middle East

General Promotion Middle East operates from a 4500m² distribution center and is one of the region’s leading importers and distributors of specialty foods. Through strong partnerships with international food specialists, we provide access to first-class Japanese, Asian, and Italian ingredients for the most demanding culinary standards.

Since 1995, we have built deep expertise in the import and distribution of vegetable oils and canned food. In 1998, we expanded into sushi ingredients and today offer clients one of the widest selections of Japanese products in the region, including over 35 labels of Japanese sake.

Driven by continuous growth and the evolving needs of the Middle East market, General Promotion Co sarl evolved into General Promotion Middle East sal, reinforcing our commitment to excellence, scale, and long-term regional leadership.