Leading the Middle East in specialty food import and distribution.
General Promotion Middle East operates from a 4500m² distribution center and stands as one of the region’s leading importers and distributors of specialty foods. Through partnerships with international food specialists, we provide clients with access to first-class products, including Japanese, Asian, and Italian ingredients selected to meet the expectations of premium hospitality and retail businesses.
Built on experience, expanded through vision.
Since 1995, we have steadily built expertise in the import and distribution of high-quality food products. In 1998, we began importing and distributing sushi ingredients, marking a key moment in our growth and setting the foundation for a category in which we would become a regional reference.
Today, we offer clients the widest range of Japanese ingredients, including a market-leading selection of Japanese sake. As demand across the Middle East continued to grow, General Promotion Co sarl evolved into General Promotion Middle East sal, reflecting both our scale and our long-term commitment to the market.
A premium standard of supply and service.
We combine product depth, operational efficiency, and personal client support under one roof. Every client is assigned a dedicated Account Manager who supervises all aspects of the relationship while ensuring the highest levels of service, follow-through, and consistency.
Beyond supply, we also provide advisory and support services for new restaurants, caterers, and retail businesses looking to establish or elevate their food offering with confidence.
Comprehensive supply, advisory, and logistics tailored to the region.
We supply a vast array of food products with a strong focus on international ingredients from the Far East, Asia, and Italy. Our portfolio supports world-class Japanese restaurants and food chains throughout the Middle East with dependable quality and a broad product range.
Our service extends beyond distribution. We support new and existing businesses with expert guidance, account management, and dependable day-to-day execution designed for long-term partnerships.
Principles that guide every relationship and every delivery.
Our values are built on solid ground and extend across all areas of operation, shaping how we work with clients, suppliers, teams, and the wider market.
Professionalism at every level
We uphold the highest standards in conduct, service quality, and operational execution.
Client satisfaction first
We work to satisfy and delight clients to the maximum through responsiveness and consistency.
Ethical and sustainable thinking
We take a responsible approach in the way we operate, partner, and grow across the region.
Long-term win-win partnerships
We build enduring relationships with suppliers and clients based on mutual value and trust.
Delivering excellence today while shaping the future of regional food supply.
Our Mission: To deliver the highest quality foodstuff supplies unmatched anywhere in the Middle East while simultaneously offering rapid, excellent, around-the-clock customer service.
Our Vision: For GP-ME to continue to be the leading supplier and distributor of Japanese and Asian food products throughout the Middle East.
Dedicated people behind exceptional service.
Our team is highly trained and committed to continuous customer support, ensuring maximum satisfaction across every account. We pride ourselves on responding rapidly to client requests and maintaining a delivery service that is both dependable and efficient.
With attentive support, technical product knowledge, and a culture of service, our people help transform complex supply needs into smooth, reliable partnerships.